Marketing by mail- getting the message out
Creating a great mail marketing campaign begins with understanding your target audience, and making your message clear. If you don't stand out from the barrage of sales pitches and ads in the customer's mailbox, your campaign isn't going to bring you the return you want. Likewise, a rack card is a take-away piece that you want your customers to refer to, keep, and remember. Larger than a business card, but smaller than a brochure, the rack card or mailer gives enough information to peak further interest and tantalize with an offer or reminder. Make sure to include a call-to-action and a perceived benefit to your service or product.
We take care of making your mailer meet all the postal regulations and requirement so that it arrives the way you want it to. We even work with printers who can handle variable-data printing, so that you can customize your mailers to the specific customer. Take a look at some of my samples below; click to see a larger version. If you don't have Adobe Reader to view .pdf files, click here.
Two sided rack card shows off different aspects of this photographer's business
Colorful and creative elements make this rack card interesting
A timely postcard created with stock images. Third in a series about global vs. local awareness
First in a series about global vs. local awareness
A dramatic card that was second in a series about global vs. local awareness
An economical mailer as the back is B+W